Manitou group, the global leader in all-terrain handling, has won the “Étoile du Design Made In France” prize at the Étoiles du Design ceremony held at the Pompidou Centre in Paris. Awarded by APCI (Agency for the Promotion of Industrial Creation), this prize recognizes the work done by the Design and R&D teams in stylistic, ergonomic and functional terms on the Manitou MLT NewAg range of agricultural telehandlers.
After being awarded the famous “Label Observeur du Design 2018” by APCI last July for its Manitou MLT NewAg range of agricultural telehandlers, the Manitou group has now won the coveted “Étoile du Design Made in France”, beating more than 160 projects in the industrial sector. The jury, made up of around thirty influential people in the industrial design sector, clearly liked the “predatory” appearance of this range and its tight, keen curves giving these telehandlers a certain power and aggressiveness.
This award highlights the Group’s expertise in product design. Supported by an R&D team of more than 240 engineers and technicians, the Manitou group makes a point of combining performance and aesthetics in its creations.
“With very little presence in the handling sector before the 2000s, we have sought to make design a pillar of our models. The NewAg range has been designed to improve the lives of users, with clear visibility for enhanced safety, easy cab access thanks to the Easy-Step and optimized ergonomics in the driver’s cab with a joystick that reduces musculoskeletal disorders (MSD). We made the decision to have a very dynamic, keen line, conveying efficiency, sturdiness and power to give the range a modern appearance that turns the codes of handling on their head” explained Thierry Lehmann, the original designer of the NewAg range.
J.H. Fitzpatrick based in Monastervin, Co. Kildare are authorised Manitou sales and service agents and with over 60 years in the farm machiery business, our expert team are on hand assist in picking the perfect Manitou machine to suit your needs or look after your telehandler servicing.
Key figures of the MLT NewAg range:
- 12 models with heights ranging from 6 to 9 metres for a loading capacity of between 3 and 4 tonnes
- 150 people involved full time for 3 years, in R&D and marketing, in design and production
- 800 production documents 15,000 prototype parts
- 100,000 hours of work, i.e. 55 years for a single person!
- 120,000 hours of in-house and external testing with the support of 50 clients